Description
At Checkmate De Studio, our collaboration with Vital Tea centered around elevating a daily habit into a meaningful brand experience. We explored the tea-drinking culture, consumer preferences, and the emotional comfort associated with every cup. Vital Tea had the blend; we crafted the story and identity around it.
We developed a refined brand system including logo design, packaging aesthetics, color psychology, and typography that reflect warmth, authenticity, and wellness. Alongside visuals, we established a tone of voice rooted in freshness, clarity, and lifestyle appeal. Our creative team delivered campaign visuals, social media direction, brand playbooks, and retail ready designs that connect with audiences across every touchpoint.
From morning routines to evening unwinds, we positioned Vital Tea not just as a beverage, but as a moment of balance and refreshment. Through thoughtful branding and strategic communication, Checkmate De Studio brewed a brand that feels both comforting and contemporary.