Description
Gulf Oil Together, We Are Unstoppable We started with a simple but powerful belief performance doesn’t have to feel distant or technical it can feel human. When Gulf Oil approached us, their legacy spoke volumes. But it was time to bring that legacy into a new era one that connects with drivers, mechanics, and everyday people on a deeper level. At Checkmate De Studio, we set out to create a brand experience that lives up to their tagline: Together we are unstoppable. Our goal was to help Gulf feel bold and relevant, not just through product claims, but through design, voice, and storytelling that inspire trust and pride. We built a clean, modular visual identity that balances strength with simplicity. Every element from typography to color was chosen to communicate clarity, power, and reliability. It’s a look that works hard on the shop floor and shines just as well on the shelf or screen. But we didn’t stop at visuals. We reshaped how Gulf speaks moving away from technical jargon and toward a tone that feels approachable, confident, and real. Our messaging speaks directly to those who rely on Gulf every day offering support, clarity, and motivation with every word. This project wasn’t about just refreshing a brand. It was about recharging it with purpose. By blending strong design with meaningful communication, we helped Gulf step into the future — not as just another oil brand, but as a performance partner built for the people who keep the world moving. And together, we made sure the brand lives what it says unstoppable.