Description
At Checkmate De Studio, our partnership with FROOTFUL was driven by one simple goal: to go beyond selling juice and craft a brand that people trust, enjoy, and remember. We began by exploring the brand’s essence understanding consumer tastes, lifestyle habits, and the emotional connection people have with freshness, flavor, and fun. FROOTFUL had the natural goodness; we brought the identity.
We designed a cohesive brand identity system, from logo, typography, and color palettes to packaging that radiates vibrancy, freshness, and quality. But visuals were just the starting point. We developed a tone of voice and communication style rooted in clarity, energy, and a customer-first approach. Our creative team produced campaign-ready assets, social media templates, brand guidelines, and in-store branding elements that shine across both physical and digital platforms.
We also guided FROOTFUL through storytelling frameworks, messaging pillars, and customer engagement strategies to ensure the brand doesn’t just look appealing, but delights and connects. From shelf visibility to online presence, we positioned FROOTFUL not just as juice, but as a modern, fun, and wholesome brand that adds a splash of joy to everyday life. Across every layer whether it’s the visual, verbal, or strategic, Checkmate De Studio built a brand designed to refresh, excite, and last.